Sima Bina is known for singing the most famous Nowruz song loved and cherished by all Iranians and those who celebrate Nowruz throughout the world. With a career spanning over 50 years, Sima Bina has positioned herself as a pioneer artist in her field – an explorer of traditional folkloric music from all regions of Iran. For decades she executed extensive research on Persian folk songs, collecting, recording, writing and re-interpreting popular regional music, including Mazandarani music, Kurdish music, Turkmen music, Baloch music, Lor music, Shirazi Music, Afghan Music, Bakhtiari Music, north and South Khorasan. Forbidden for 40 years due to the Iranian Revolution, Bina not only resisted, but persisted to ensure that her voice was heard. Her passion for the music made folklore prominent again, bringing attention to a forgot space, dubbing her with the title of the “heart of popular tradition.”