| It Really Matters |  |
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| RAEL, Radio Ad Effectiveness Lab, completed and published a massive survey devoted to Radio's Receptive Ad Environment this past September 2006. Highlights of the study include: - Radio listeners appear to be especially receptive to the advertising they hear.
- Radio connects with consumers at a very high emotional level.
- Radio advertising is perceived as much more personally relevant to consumers than advertising on other media.
- Receptivity to Radio advertising is greater with consumers than advertising on other media.
These findings suggest that radio: - provides a pathway to the consumer's mind that can provide better emotional connections to brands and products when the advertising is designed and placed properly
- offers a unique advertising environment in which listeners actually expect ads to be more interesting to them
- delivers a more positive environment for advertisers.
You could say they like us - they really like us! |
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