Blog entries for Vahid Rastegar

Jenna Bush calls parents on 'Ellen' show (AP)

VahidRastegar

"No, they're going to be thrilled," DeGeneres said. "Why wouldn't they want to say `hi' to everybody and say Merry Christmas?"

"They may have wanted some warning," responded Bush, who was on "The Ellen DeGeneres Show" to promote her new book, "Ana's Story: A Journey of Hope."

All was well, though, when she reached her parents on speakerphone.

"I'm just sitting here with daddy," Laura Bush tol [...]

Radio Advertising Really Matters

VahidRastegar

/trans.gif" alt="" width="1" height="1" />RAEL, Radio Ad Effectiveness Lab, completed and published a massive survey devoted to Radio's Receptive Ad Environment this past September 2006. Highlights of the study include: Radio listeners appear to be especially receptive to the advertising they hear.
Radio connects with consumers at a very high emotional level.
Radio advertising is perceived as much more personally relevant to consumers than advertising on other media.
Receptivi [...]

Los Angeles Radio History

VahidRastegar

industry experts said could not be done. KROQ has consistently been a top five station most of the 1990s and 2000s.

A consistent market leader in the 2000s has been contemporary hits trend-setter KIIS (102.7). The station's morning personality, Ryan Seacrest, rose to national celebrity status in 2002 when he became a co-host of the top television series American Idol. Seacrest had done afternoons at Star 98.7 (KYSR) from 1995 to 2003 and then became host of the syndicated radio c [...]

What do the letters in a Radio or TV Station stand for?

VahidRastegar

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Most of them don't "stand' for anything. Although some were chosen for various reasons . Today, the applicant for a license can ask for any 4-letter combination that is not already taken, depending on its location, as long as it is not obscene or indecent. It is assigned by the Federal Commmunications Commission.

In the late 1920's and early 30's, the nations of the world developed the "call letters" or "call signs&q [...]

Why Radio Advertising could be the best thing you ever did for your business

VahidRastegar

when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he'll start talking about.)

Much of that reputation comes from radio being tough to track. On one hand, radio does work. Businesses do notice an increase in sales when they add radio to the mix. However, radio doesn't test well. In surveys and other tracking methods, radio tends to be the one with the dismal scores.

A good friend of mine, who's also a marketing consultant but before that she [...]

Radio Ad Dollars Speed Up in Market Slowdown

VahidRastegar

spite of a sluggish economy, fully half of the Los Angeles radio advertiser categories witnessed growth in the newly issued Miller Kaplan Arase Radio Expenditures Report. A comparison of April, 2007 advertiser investment with same month of the preceding year indicates positive growth in the top ten advertiser categories, many with dramatic increases.

The most impressive growth on a dollar basis was in the "Oil & Gas" category which saw an increase of 400%, [...]

No Meltdown In L.A. Radio Activity

VahidRastegar

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The most recent measurement of L.A. radio's March YTD sales revenues shows seven of the medium's top ten advertising categories moving ahead of last year's figures with the average expenditure topping eleven percent growth!

And, in spite of a troubled year for domestic car sales, the automotive category continued to lead the way in total radio ad activity with expenditures of almost $33,000, [...]

Persistence in Advertising Pays Off

VahidRastegar

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"When business gets tough, so many people want to cut the budget. We never cut our budget. Even though sales are down, we stay right in there because we know we're going to be gaining market share. We know that, because we always have," says Jim Lamparter, eighteen-year president of the Ontario Auto Center.

The Los Angeles Market - 2008 Projection

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General Market Expectations and Conditions

The LAEDC (Los Angeles Economic Development Corp) financial wizards July 18, 2007 report say the Southland's economy is stable and is cautiously good for slow, moderate growth in 2008, and is in better shape than most of the rest of the local economies in California. Local industries with the best growth prospects over the next two years include professional, scientific and technical services (which i [...]

Amazing Facts About Traffic in Los Angeles

VahidRastegar

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Amazing Facts About Traffic In Los Angeles

There are over 6.5 million vehicles registered to Los Angeles county - that's a 13.7% growth since 2000. In the same period, the population increased by only 4.4%. (DMV, Total Vehicles Currently Registered, August 2005)
There are over 12 million vehicles registered in the 5 county area of the Los Angeles Media market. That's a growth of 16.3% since 2000, compared with a 7.0% gr [...]